Aside from preserving culture, the festival also helps the local economy. Many small businesses and local farmers get a chance to sell their products to visitors. It attracts tourists, which brings more income to the community. This support helps the people of Ilocos Sur continue their way of life and keep their traditions alive.
The Kannawidan Festival is also a time for unity and pride. It allows people to take part in activities that strengthen their connection to their roots. Families and friends come together to celebrate and enjoy the event. Through this festival, the people of Ilocos Sur show their love and respect for their culture and heritage.
Kannawidan reminds us that we are one—one province, one culture, one people. It’s not just a festival; it’s a homecoming for every Ilocano.
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